Oren John

Apply Now

The Most In-Demand Role in Modern Marketing

My Phone Has Blown Up

For 90 Days Straight 🤯

My Phone Has Blown Up

For 90 Days Straight 🤯

My Phone Has Blown Up

For 90 Days Straight 🤯

DTC brands, agencies, creators, venture capital…

they're all looking for one role 👇

DTC brands, agencies, creators, venture capital…

they're all looking for one role 👇

Creative Strategist

The new-age creative director. More junior, more tactical, more versatile, more experimental. Cracked, as they say.

There's just one problem.

Training for that role doesn't exist.

The first generation of creative strategists were already in related jobs, were obsessed with learning and the edge, and used that skillset to launch their own agencies or get to brands where they command top dollar.

The rest of the market is scrambling. Businesses can't find these people. They can't afford the senior ones. And the junior ones don't have a playbook to follow.

The new-age creative director. More junior, more tactical, more versatile, more experimental. Cracked, as they say.

There's just one problem.

Training for that role doesn't exist.

The rest of the market is scrambling. Businesses can't find these people. They can't afford the senior ones. And the junior ones don't have a playbook to follow.

The new-age creative director. More junior, more tactical, more versatile, more experimental. Cracked, as they say.

There's just one problem.

Training for that role doesn't exist.

The rest of the market is scrambling. Businesses can't find these people. They can't afford the senior ones. And the junior ones don't have a playbook to follow.

So I built

The Creative
Strategist
Playbook.

The operating system to get there.

If you are

Freelancer

Marketing Professional

Own a business

Making $5–20K a month as a videographer, designer, or marketing generalist

You're talented. You're booked. But you're capped.

You know you should be charging more but you don't have the strategic framework to justify it. You don't want to start an agency. You want to be the person brands can't afford to lose — the one who shows up with a strategy, not just a deliverable.

If you are

Freelancer

Marketing Professional

Own a business

Making $5–20K a month as a videographer, designer, or marketing generalist

You're talented. You're booked. But you're capped. You know you should be charging more but you don't have the strategic framework to justify it. You don't want to start an agency. You want to be the person brands can't afford to lose — the one who shows up with a strategy, not just a deliverable.

If you are

Freelancer

Marketing Professional

Own a business

Making $5–20K a month as a videographer, designer, or marketing generalist

You're talented. You're booked. But you're capped.

What You Actually Get

This isn't a program about theory. It's a complete operating system.

Module 1

Organic Creative Strategy

How to build a content strategy for any brand or creator from scratch. Not "post more consistently" advice, the actual playbook. Which networks to prioritize, how to test content formats in batches of 5–10 posts, how to identify what's working and hammer it, how to build content pillars that aren't generic garbage.

You'll learn how TikTok, Instagram, LinkedIn, and YouTube each function differently for brands, and why cross-posting the same content everywhere is why most brand accounts are dead.

I break down the formats that actually work: quick hits, vlogs, green screens, talking heads, carousels, scenarios, challenges, explainers, with a reference database so you're never starting from zero.

Module 2

Creative Strategy for Ads

The creative side of paid marketing that nobody teaches. How to brief ads, how to work with performance teams, how to think about hooks, scripts, and creative volume.

You'll understand ASC campaigns, whitelisting, spark ads, and why your job as a strategist isn't to run the media buying, it's to be the person feeding the machine with creative that actually converts.

We cover Meta and TikTok advertising, including TikTok Shop strategy, affiliate briefing, and GMV Max. This section alone saves most brands months of wasted ad spend.

Module 3

Creative Operations

How to actually run the work. Research, campaign prep, content shoots, influencer briefing, seeding campaigns, landing pages.

Full checklists and templates for everything…from the strategist's weekly schedule to asset tracking to shoot day logistics. This is the stuff that separates someone who "has ideas" from someone who gets hired and retained.

Bonus

AI Module

How to integrate AI tools into your creative workflow right now.

Bonus

AI Module

How to integrate AI tools into your creative workflow right now.

Bonus

Video Reference

Database

A living database of creative references you can pull from for briefs, pitches, and ideation.

Bonus

Creative Service

Reference Database

Vetted resources for photographers, designers, editors, and UGC creators.

Bonus

Creative Service

Reference Database

Vetted resources for photographers, designers, editors, and UGC creators.

When you finish this program,

you walk away with...

When you finish this program, you walk away with...

A constantly growing database of content ideas, references, and creatives who can make them happen.

A working knowledge of what goes into creating content, campaigns, ads, and assets.

Systems and processes to plan, implement, and review creative. The readiness to get in and execute when needed.

Membership to a community to workshop your pitches, proposals and ideas

This is what separates you from the masses of creatives battling for the same work. This is what keeps you ahead of technology and social curves that are reshaping the industry every quarter.

We want you to come out of this program a creative weapon on organic and paid.

Crushing for your clients or in your job.

Creative Strategy Live

— $6,697

The Full CS Playbook

3 complete modules (20+ video walkthroughs and breakdowns)

Dedicated sections for brands, services, and creators

Templates for briefs, asset tracking, shoots, analytics, and stakeholder comms

The Strategist's Schedule — weekly routine and meeting cadence for in-company and freelance

Complete content shoot checklist

Frameworks for landing pages, scripts, and creative assets

The Live Community

(60 Days)

6 weekly small-group strategy sessions

60 days of on-demand Slack community

Feedback on your homework from our team

Workshop your real projects with other students solving real problems

Bonuses

AI Module

Video Reference Database

Creative Services Reference Database

Homework is optional,

but recommended.

Go at your own pace or follow the weekly structure. Every assignment is designed for real-world application — by the end, you'll have an actual social strategy or campaign plan ready for testing.

The Next Group Starts

Monday, March 16th.

Spots are limited because the small-group format only works with a tight squad.

The creative strategist role is the most in-demand position in modern marketing. The people who figured it out early are running agencies and commanding top dollar.

This is your playbook to get there faster.

Book a call Now to Join Creative Live

Book a call Now